information aesthetics.
a prototype tool that visualizes the online user behavior on the brand websites of The Coca-Cola Company, meant to be used by marketing executives & brand managers. the design objective consisted of comparing the various websites with each other by a "fun", animated visualization of real-time information based on various web statistics & customer relations databases. or better: "the focus is on the emotional visualisation of web controlling." note that all data is fictional.
[link: s-v.de (application) & s-v.de (description)]
see also pop versus soda map & coca-cola zero world chill.
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What makes me think is that, even though the concept and execution is well done, why would you go through all the effort to build such a tool if all data is fictional?
From start screen:
"*Fictional Data - Approved for Public Presentation"
If this is really that useful you can bet they have a company presentation version with the actual data.
Using the moving silhouettes is a good idea-- its nice to see some emphasis on the fact that these are very fluid and dynamic numbers, not just brick-solid stats of consumers forking over dollars.
Behaviors can be a lot more complex and surprising.